Getting Started with Publieke Zaken
At Publieke Zaken, we provide public affairs support rooted in deep, substantive expertise in climate, energy, circularity, and agriculture. We believe that effective strategies should be based on a solid foundation of knowledge. Based on that foundation, we advise companies working on solutions to the pressing transitions of our time. Whether you’re involved in the agricultural, energy, or circular transition, if you believe in moving forward, we’re ready to join forces.
Together we can determine where you want to go
Defining where we want to go is the first step in crafting an effective political strategy and message. Let’s make sure your voice is heard.
Our monitoring service (Mijn Publieke Zaken) keeps you fully informed on all developments related to your key issues and interests. This includes not only national and European politics but also developments at the provincial and municipal levels. We select policy papers, legislative proposals, and other political publications that matter to you.
Our team of analysts and consultants closely tracks all relevant developments. We also monitor press releases and websites from political parties and knowledge institutions. We also monitor debates in the House of Representatives and the Senate and make our reports available to you in real time via Mijn Publieke Zaken.
In need of strategic guidance? We offer tailored advice alongside our monitoring service to ensure your ideas find their way into today’s political conversation.
- Focused on politics - With a clear end goal, we determine the right strategy and message.
- Always informed - Follow national, European, provincial and municipal developments via My Publieke Zaken
- Relevant updates - Get policy papers, bills and political publications that are important to you.
- Live monitoring - Our analysts follow debates and publications and produce summaries for you.
- From insight to influence - Combine monitoring with strategic advice to effectively land your message.
Don't hesitate to get in touch
Norbert Both
View our services
Political Monitoring
Good advocacy starts with closely monitoring the latest developments. Our My Publieke Zaken monitoring service unburdens you by closely following political developments on topics relevant to you. Keeping track of such developments requires specialist knowledge of both procedures and content. That is why our monitoring service is carried out by a team of enthusiastic analysts, supported by artificial intelligence. Do you need additional interpretation of a policy document or debate? Then our advisors and analysts are ready for you. So with our monitoring service, you are always aware of what is going on in your field, both in The Hague and Brussels, and if necessary at provinces and municipalities. A good monitor helps your organization to proactively achieve its goals by taking action at the right time. Better to put out a match than to fight a raging fire.
Public Affairs
Looking for a more effective way to bring your interests to the attention of policymakers? We’re here to help. Together, we’ll develop a public affairs strategy that strengthens your voice and ensures your message is heard by the right people.
A well-designed PA strategy helps bring your priorities to the attention of policymakers, government bodies, and other key societal stakeholders. The aim? To influence decision-making by responding effectively to political and social developments. It all begins with solid monitoring. With our in-depth knowledge and broad network, we help you not only stay on top of current developments but also respond in a timely and strategic way. From there, we work with you to shape a tailored PA strategy. We identify relevant stakeholders, connect your objectives to policy dossiers, and position your organisation as a credible and valuable partner in the public debate. This significantly increases the chances that future policy decisions will align with your interests.
Regulatory Affairs
Publieke Zaken ensures that your organisation can engage effectively with government, political actors, and civil society when regulations have a critical impact on your business continuity.A clear understanding of existing and upcoming legislation is essential for shaping an effective influence strategy. With the right legal knowledge and expertise, this analysis becomes a powerful asset.Our regulatory affairs team brings national and European laws and regulations into sharp focus, ensuring you know exactly which rules apply to your projects, and how to respond strategically.
Courses and trainings
Publieke Zaken provides temporary support and interim management in the fields of public affairs and strategic communication.Our consultants stay closely attuned to political and societal developments and are available for both short-term assignments and long-term placements. Whether you’re facing a temporary capacity issue, launching a major project, covering a leave of absence, or building a new communication strategy, we’re ready to step in.We deliver tailored support with personal attention and deep subject-matter expertise. In addition, we offer coaching and training programmes for teams and departments to strengthen internal capabilities.
Temporary support solutions
Publieke Zaken provides experienced speakers, moderators, and lecturers for events, debates, and expert sessions.Whether you’re organising a conference, roundtable, or training session, we offer professionals who bring clarity, depth, and real-world insight into complex policy and communication issues.Our speakers draw on extensive experience in politics, business, and public affairs. They know how to engage audiences—whether the goal is to inform, inspire, or provoke discussion.Looking for a skilled moderator to guide your event or a guest speaker to spark debate? Publieke Zaken connects you with the right voice for the occasion.
Speakers and lectures
Publieke Zaken provides experienced speakers, moderators, and lecturers for events, debates, and expert sessions.Whether you’re organising a conference, roundtable, or training session, we offer professionals who bring clarity, depth, and real-world insight into complex policy and communication issues.Our speakers draw on extensive experience in politics, business, and public affairs. They know how to engage audiences—whether the goal is to inform, inspire, or provoke discussion.Looking for a skilled moderator to guide your event or a guest speaker to spark debate? Publieke Zaken connects you with the right voice for the occasion.
Pro Bono Advice
Each year, the consultants and analysts at Publieke Zaken support a number of organizations pro bono. Organizations within the climate and energy sector with a strong social component can apply for free public affairs support.
Strategic communication
Publieke Zaken believes that public affairs and strategic communications are mutually reinforcing. Therefore, we offer an integrated approach in which both disciplines complement each other seamlessly to benefit your business goals and reputation.
Public Affairs in a nutshell
Not yet familiar with Public Affairs? No problem, we’re happy to explain exactly what this field involves and why it can be a valuable asset to your organisation.Public Affairs is the strategic process of responding to political decision-making. It involves identifying societal and public opinion shifts that may impact the operations of your organization. It’s about delivering the right message, at the right time, to the right person, from the right messenger.A strong grasp of ongoing political and policy developments, political monitoring, is essential. Equally important is understanding which other organisations are attempting to influence political decisions, or in other words: stakeholder management and coalition building. It's also vital to be aware of differing perspectives within the debate, issue management, and to have a clear picture of how social change may affect your organisation and what is at stake. These insights are crucial for navigating political dynamics effectively and making well-informed strategic decisions.