"Public affairs and strategic communications go hand in hand"
Publieke Zaken believes that public affairs and strategic communications are mutually reinforcing. Therefore, we offer an integrated approach in which both disciplines complement each other seamlessly to benefit your business goals and reputation.
First, we want to fully understand your needs. Defining your goals is the blueprint for the resulting public affairs and communications strategy. By combining policy advocacy and strategic communications, we ensure that your voice is heard in the right places, by the right people, and at the right time. We use our expertise to translate complex issues into clear messages that have impact, both in the political arena and beyond.
At Publieke Zaken , we believe in customization and subject matter expertise. Every organization is unique, which is why we develop strategies that not only fit your specific needs, but are also firmly rooted in our deep knowledge of topics such as sustainability, climate, energy and agriculture. Our experts understand the complex dynamics of these transitions and translate them into practical solutions and strategies.
With our team of experienced consultants, we are ready to work with you to achieve sustainable results. Together, we build a strong connection between your organization and your stakeholders, and ensure that you stay in control in a dynamic playing field.
Contact us to find out how Publieke Zaken can support you in developing a communications strategy that validates your public affairs efforts.
Strategic positioning is an essential first step in laying the foundation for developing your communications strategy. The central question is: where do you want to land? Based on the answer, we map out your position. Where are you now in the social field, where do you want to end up, and how does communication contribute to reaching your desired end station?
With a clear picture of your current and desired position, we develop a strategy that not only aligns with your goals, but also takes into account the expectations and needs of your stakeholders. In this way, we build a solid foundation for effective communication that helps your organization stand out, build trust and make an impact in an ever-changing environment.
Do you want a communications strategy that really makes an impact? Then understanding the social playing field in which your organization finds itself is crucial. At Publieke Zaken , we help you clearly identify your key stakeholders - from industry associations and interest groups to media and other influential parties.
Together, we figure out how to get these stakeholders moving. Our integrated approach ensures that you can use both public affairs and strategic communication to get stakeholders moving. Publieke Zaken is happy to support you in this process.
Once you know where you want to land and which stakeholders you need to activate to achieve that goal, the next step is to formulate a powerful message or narrative that moves your organization forward.
Articulating these messages clearly and strategically is critical. A clear and well-aligned message has direct impact on how effectively you reach your key stakeholders, influence their perceptions, and ultimately achieve your organizational goals. To ensure this, we ensure that your messages seamlessly align with the goals identified in the positioning phase.
These messages not only form the core of your communications strategy, but also help strengthen your reputation and build relationships. Sometimes multiple messages are needed to support different goals - all tailored to specific political insights, social sensitivities and the Dutch context. The result? A thoughtful narrative that resonates with your stakeholders and helps your organization make an impact at the right time, in the right way.
Publieke Zaken helps to timely identify and address risks that could damage your reputation and thus negatively impact the achievement of your goals. It is therefore crucial to proactively manage risks so that (potential) negative impacts on your business operations can be prevented or mitigated.
Together with your Publieke Zaken advisor, you will develop a proactive strategy to not only manage reputation risk, but also create opportunities wherever possible. Whether dealing with political, social or media sensitive reputation risks, our approach is always tailored to your specific situation and objectives. With our expertise, we ensure that you are not only prepared for what may come, but also keep control in challenging situations. Do you want to protect and strengthen your organization with effective risk management? Publieke Zaken is ready to work with you to develop a strategy that works.
Depending on your objective, it may be of strategic importance to increase or decrease your visibility. Our consultants have the social feelers needed to make the right considerations with you. They identify opportunities and advise on the desired level of visibility so that your organization can position itself effectively.
It is about how your organization presents itself to the outside world to create a desired image or reputation, fully in line with your business goals. This means not only determining how much visibility is desirable, but also how this is implemented. Think about using the right platforms and resources, such as (social) media, organizing or attending events and conferences, effective networking or publications in professional and scientific journals. Publieke Zaken supports you in consideration, signaling and implementation.
We ensure that your message lands with the right audience at the right time, in a way that makes an impact and contributes to achieving your business goals.
In a world where interests are becoming increasingly complex and social issues are in rapid succession, an integrated approach is essential. Publieke Zaken helps governments, businesses and civil society organizations with Strategic Environment Management (SOM): a methodology in which we focus on cooperation, understanding and securing support.
Why SOM?
A successful project goes beyond a good idea. It also requires connection with the environment, transparency and open dialogue with all stakeholders. Sound environmental management helps with:
Publieke Zaken believes in customization and works from in-depth knowledge of the energy transition. We do not offer standard solutions, but a strategic and structured approach that fits your project and organization. Are you curious about how we can support you with Strategic Environmental Management? Please contact our consultants.
